The Curated Wedding
Nazlee is a total powerhouse in the UK wedding world, and I’ve had the joy of working with her for over a year now, helping to shape her digital presence and content ecosystem.
I script long-form YouTube videos, then repurpose them into high-performing short-form content. I also handle the writing of her blog posts, building and managing her email marketing campaigns, and social copy, always with a focus on strong hooks, clear messaging, and community building.
Together, we’ve been crafting her personal brand as well as her community of brides-to-be, positioning Nazlee as the expert she is.
The Scripts
Working with Nazlee has been about helping her show up online in a way that feels like her. She’s confident, warm and full of years of experience, and that shines through in the way I write for her.
I write all her video scripts, from quick, snappy short-form content for Instagram, TikTok, Pinterest, and YouTube Shorts, to longer, more in-depth videos for YouTube.
The focus isn’t on being flashy or overly polished - in fact, I take great care to write in a way that feels totally natural and human, so that her content feels like her.
It’s all about writing from the heart, but adding the expert touches - like captivating hooks, engaging structure and strong CTAs.
It takes an expert to make it look easy.
The Socials
Social media is where strategy meets storytelling, and that’s where I come in (hey!)
For Nazlee, we took things cross-platform, and I mapped her out a strategy for all the relevant platforms that she should be on. We honed her avatar, got super clear on what she wanted to say and who she’s talking to, and built a world that positions her as the thought leader of the UK countryside wedding sphere.
come up with content ideas, write all her copy and video scripts, and make sure the content she shares feels relevant, thoughtful, and converts.
My role is to keep her tapped into what’s working now, whether that’s a new content format, a shift in how people engage, or a trend we can use to spark connection.
Email Marketing
I created Nazlee’s monthly newsletter, The Monthly Love Letters, as a simple way for her to stay in touch with her audience.
It gives her space to share what she’s been up to, talk about what’s coming next, and let people know about her offers, without it feeling pushy or overly polished. Just honest updates, written in her voice, that help keep her community warm and connected.
It’s not about selling. It’s about staying present, building trust, and showing up consistently in a way that feels good, for her and her readers.
(and the sales come without even trying)
The Blog
I write Nazlee’s blog posts in her voice. They’re thoughtful, informed, and down-to-earth - giving the tips and ideas that brides are searching for, and want to know.
Each post is shaped to reflect the way she speaks and thinks, so it feels like a genuine extension of her, not some distant brand voice.
It’s less about ticking SEO boxes (though we still keep those in mind), and more about creating another space where her knowledge, personality, and care really come through and can connect and broaden her audience.