Cat Kitchen
Cat Kitchen is a pet food brand built around a simple idea: treats made with one ingredient: 100% tuna.
No fillers or additives, just real food that supports your cat’s health.
Camilla is one of those founders you feel lucky to work with from day one. She’s full of ideas, has a great visual eye and just needed support in honing the vision and bringing everything together. So that’s where I step in, of course!
I’ve been involved with Cat Kitchen since the very beginning, helping to define the branding, design the logo and packaging, build out her website, and shape her social strategy. It’s been a wild and amazing whirlwind as we got things done at lightening speed, but the product looks amazing and there’s only more good to come!
The Brand Identity
I was involved in the design of Super Bonito - the Cat Kitchen hero product, from the start, building something that felt high-end but still fun, premium yet with personality. We wanted the vision to be unique and identifiable, clean and trustworthy, and to showcase the product as the amazing superfood it actually is.
(It’s so much easier to build a brand around something that actually stands for something!)
I designed the logo, chose the colours, created not one, not two but… maybe even 20?! mood boards and together we brought Super Bonito to life.
We created an identity that feels fresh and unfussy, staying true to the product’s simplicity while adding character where it matters.
The Socials
I helped establish the tone and visual style for her early social content. Clear, consistent, and designed to educate without overexplaining.
It’s a space where people can quickly understand the product, the values behind it, and how it fits into their life.
It’s very early days for the Cat Kitchen socials, so I’m excited to build on this strategy with lots of very fun ideas.
The Website
I designed and built a clean, focused site that introduces the product and makes it easy to buy.
The process was fast-moving and super collaborative, Camilla brought strong ideas and vision, and I handled structure, execution, and polish.
We’re still getting the website ready to share (but just in case it’s gone live - here’s the link)
