The Sewing Retreat
I worked with Sarah for a year during a pivotal growth phase for The Sewing Retreat, stepping in to support across content, community, and SEO.
I took over community management, developed an SEO strategy to grow her organic reach, created email campaigns, and designed cross-platform social content.
It was a practical, hands-on role, but also one that required deep understanding of her audience and voice.
We built visibility and engagement in a way that felt thoughtful and aligned, authentic and with a fine-tuned strategy that converted in her sleep.
The Socials
I managed community engagement across all channels, including Instagram, Pinterest, and email, creating a steady stream of stories, posts, reels, and pins that felt aligned and intentional.
The focus was always on nurturing the audience: responding to comments and messages, encouraging conversation, and showing up consistently with value-led content.
Rather than pushing sales, we prioritised building trust and connection, and as a result, conversions happened organically.