YOUR BUSINESS BFF
BUILDING WITH SOUL. CONTENT & STRATEGY.
I help creative founders build the brands and businesses that are clearly theirs, stand out from the pack and create the systems and strategy that makes their idea come to life.
Meet Emily
✷
Meet Emily ✷
I’m Emily, marketing strategist, coach and founder of Calypso Studio.
I started my career in fashion and design, working with brands like ASOS, Collusion, Jaded London, Boohoo and Net-a-Porter before moving deeper into marketing, content and brand strategy, launching Calypso in 2023.
Through working with brands of all shapes and sizes, one thing was clear: the work that mattered is not the stuff that looks good.
It’s in seeing the bigger picture, understanding what a business is trying to become, removing the blocks in its way, honing in on what makes it completely unique and turning all of that into one clear strategy that people could follow like a blueprint for their success.
And I’m so lucky that this is the work I get to do now!
I support businesses that need a professional strategy without the cost of hiring someone in. I’m here for the one-man businesses, the owners with assistants, and the small teams who need a specialist when it comes to all things marketing.
The approach is highly personalised, and hands-off. I’ll tell you exactly what you need to do, and how to do it, and I’ll support you along the way.
My Approach
Somewhere in between instinct and strategy. I’ll help you trust what makes your business different, sharpen the commercial thinking around it, and build the confidence to put it in front of people.
STRATEGY
Good ideas need structure, clarity and a plan that’s grounded in experience.
visibility
People can’t choose you if they don’t understand you, or never see you.
INSTINCT
The business has to feel right before it can grow in a way that lasts.
A DECADE OF CREATIVE + COMMERCIAL EXPERIENCE
I’ve worked across fashion, branding, content and marketing for more than a decade, from global names to founder-led businesses building from the ground up.
From businesses turning over £1m+ to those working towards their first sale, I’ve seen what works at every stage. Because what works for the brands we look up to won’t always work for a growing founder.
I know what to borrow, what to leave behind, and how to turn big-brand thinking into a strategy that makes sense for your business, your resources and where you want to go.
