The Art of Embodying
Penelope’s work is deep, soulful, and rooted in transformation. Plus she’s really cool (it comes naturally). She brings a hell of a lot of powerful, authentic energy, and we work together to hone it into a curated, clear and strong personal brand.
My job is capturing her unique essence, refining it, amplifying it, and making it magnetic across her social channels.
We’ve overhauled her online presence with a subtle yet striking new look and expanded her reach to TikTok and Pinterest, where her message is connecting with thousands of aligned potential clients.
The goal has never been vanity metrics, it's about creating a space that truly reflects her energy and draws the right people into her world. We’re building a tribe and community, and sharing her message with the people who resonate.
Our Instagram strategy focuses on clarity, cohesion, and storytelling.
I support Penelope with:
Business and marketing strategy
A consistent, elevated aesthetic aligned with her personal brand
Content planning and scripting
Refining and testing her lead magnets.
Building and testing reel formats (that are easy for her to create, and build her community and reach)
The result is an account that not only looks visually gorgeous, but feels like home to her community.
Reels
Reels are at the heart of our strategy, crafted to stop the scroll, deliver value fast, and speak directly to Penelope’s dream clients.
I script each reel with intention, making sure the format is impactful and manageable for her to record.
This allows her to focus on the deeper work she does with clients, while her social presence continues to grow organically, with soul and strategy.
In Penelope’s Words…
“When I found Emily I was looking for a Social media and Marketing coordinator and she impressed me from the start. Her application email stood out with the amount of experience she has as well as the care and kindness it was curated with. I have been working with her ever since and what I love most is that it does not feel like I need to lead on everything but both of us are pulling equally of projects.
Emily contributes with ideas, thoughts and creativity and is very professional and on time with any task that need to be managed. I hope to continue to work with her as she has become an irreplaceable part to my business and I would recommend her highly.”
Penelope Klamert, Founder: Then Art of Embodying